The term filter bubble<\/strong> was coined by Eli Pariser<\/a> to describe \u201cthe result of the algorithms that dictate what we encounter online.\u201d<\/a> Social media<\/strong> creates filters by targeting<\/strong> ads, content, and creators that align with one\u2019s personal interests and political views. When someone engages in content, social media sites and advertisers direct similar posts to their feed.<\/p>\n

Filter bubbles impact journalism<\/strong>, specifically in politics. Andrew Yang<\/a> speaks on the reality of running without a recognized platform saying, \u201cYou hope that your message will catch hold, and that reporters will share your ideas with others who will then take an interest in you.\u201d<\/a> Yang says what the media chooses to publish<\/strong> is what is focused on by the American people, and vice versa — even if it not the most important.<\/p>\n

Filter bubbles do not only exist online; they are present in everyday environments<\/strong>. Where one lives and works and who they associate with influences their bubble. Surrounding oneself with like-minded people may be natural to society, but it promotes groupthink<\/strong>. NBC News<\/a> says this can lead to potential dangers<\/a> such as overestimating the prevalence of one’s perspective<\/strong>, decreasing empathy for others<\/strong>, and inhibiting authentic dialogue<\/strong> and true change.<\/p>\n

In order to break free of filter bubbles, take Farnam Street<\/a>‘s proactive steps<\/a> such as activating ad-blocking browser extensions<\/strong>, seeking information from a wide range of perspectives<\/strong>, and aiming to educate not entertain<\/strong> oneself with news. Additionally, operating in incognito browsing<\/strong>, deleting search histories<\/strong>, and avoiding logging into accounts<\/strong> when possible will limit the filters placed on the content shown.<\/p>\n

To avoid in-person filter bubbles contributing to one-sided perspectives, attend debates, forums, and rallies with both sides present<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

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